Last week we made a huge announcement: Rooster Teeth is expanding through a newly established UK office. They've asked me to head up the project, and so I wanted to start by sharing with you how I fit into the Rooster Teeth Story and give you an overview of what our initial plans are.
I've been working with Rooster Teeth as a business partner for just over ten years now. At that time there were about ten people at the company, and they had just wrapped production of RVB Season 5 from their office in downtown Austin. I wasn't there. My office was in Melbourne, and I was responsible for selling their DVDs to Australian retailers. After doing that for a couple of years I launched the company Hanabee, and alongside an incredible group of colleagues and the Roo Teeth community (shout out Caiti), we hosted RT guests at conventions, boat cruises, afterparties, animation workshops, pub crawls, press tours and three instances of RTX Sydney. Those ten years put me in a unique place, where on the one hand I've been around the culture and community for quite some time, yet only now I feel it's appropriate to introduce myself. It's nice to meet you all, finally :)
Regarding our plans for the UK, I've compiled a list of four primary objectives I'm undertaking over the next 12 months which I'll share with you here:
#1 - Build a roadmap for improving the online store for global customers
Our goal is to get high-quality products to customers anywhere in the world as quickly and cheaply as we can. We know the product range, customer service and user experience in the UK is a problem, it's also far from perfect in Australia. Adding to the challenge is a world-class team in Austin that is turning out fantastic products, as evidenced by how fast they're selling out! So to figure out how to navigate these challenges, I'm working with the team to model up different logistical scenarios, weigh up our most realistic options and roll them out according to a timeline. It won't change overnight, but you'll start to see improvements over a relatively short period, and we will keep you updated as our plans progress.
#2 - Provide increased support for the RT community
By all accounts, the UK community is so passionate it's almost intimidating! With the insufficient support for the UK store, I can see how some members could feel overlooked, which is why I'm here. My first objective is to meet with members in person, learn about their passion, goals and activities - both big and small - and figure out ways to provide increased support to the UK community at national and regional levels. I will be attending most of the MCM events this year, which will take me around the country, and give me the opportunity to at least be in the same town as many of you. I look forward to connecting with as many of you fine folks as I can.
#3 - Reach out to developers, producers, talent, publishers, distributors and sponsors and figure out ways to work together
My goal here is to meet as many creative individuals and companies as possible that compliment the Rooster Teeth universe and seek out ways to collaborate. There's no limit; it's a never-ending process that has me travelling a fair bit, and it's a super fun part of the job.
#4 - Work with the executive team in Austin to decide on the best path towards long-term development for Rooster Teeth abroad
We have ideas on what we want to do long-term, and the rest of my time this year is spent researching and identifying pathways to make it happen. While we're not ready to announce many of the concepts we're throwing around, nor go on a hiring spree, I can assure you I'm working on all four of the above objectives concurrently with an eye towards exciting developments ahead.
Just to summarise, It's truly humbling to introduce myself to you all today through this huge and wonderful megaphone called roosterteeth.com. I look forward to keeping you across our plans as they come to light, and I'm super excited to meet many of you throughout the year, wherever you may be.