Dear Funhaus Community,
We’ve spent a great deal of time over the last year talking internally about the future of Funhaus. A future wherein we continue to make the type of content you’ve grown to expect and enjoy, while at the same time striving to bring you even better shows and content.
It is our goal to maintain the same level of transparency with you that we personally demand from our favorite creators. So it’s in that very spirit we now share with you our 2018 content strategy: Quality Vs. Quantity.
QUALITY VS QUANTITY
What does this mean? A couple less videos per week, to be honest. It’s an entirely different workflow for us and a shift away from our usual production output which traditionally demands pushing ourselves beyond our natural limits. This year we want to work smarter.
Going forward we plan to re-focus on making fewer, up-produced pieces of content. Taking into account analytics and your feedback, we’ve narrowed in on what a fan-favorite Funhaus video resembles. “Avatar,” “Talking Stalkings,” “Surfers Vs. Skaters,” and “Weed Shop,” are all good examples. Moreover, these videos exhibit shared qualities: extra attention and time in pre-production and post-production, live action interstitials, crazy visuals, costuming, elaborate bits, and an over-the-top commitment to having fun and going all-in. These same considerations also apply to more “basic” gameplays like “Hitman” or “Alekhine’s Gun.” A comment we regularly see is “I LIKE WHEN YOU PLAY GAMES, THOUGH!” We still are! But now with more time and thought that can really reinvigorate and give added value to the final video product. Basically, we want to give you MORE and feel excited about it.
This is the pledge we now make to you. In 2018, we’re going ALL-IN. It means making fewer videos, sure, but hopefully it also means more videos that will leave you breathless and in tears from laughing so hard, or taken aback by a style of editing, animation or comedy unlike anything you’ve ever seen in a Funhaus video. Cutting back on 3-4 videos a week means that the videos we do make will have more time and attention in post. Consequently, team members who edit will have more breathing room and space to flex some creative muscle.
You may be wondering what criteria helped shape our new content slate. On the one hand, we looked at what types of videos we enjoy making, and by what means we derive the most satisfaction as creatives, comedians and producers. But for the most part, it’s come down to taking an introspective, critical look at our content and discerning what’s working and what isn’t (which is something we do regularly, regardless). As such, some of the shows that garner lower viewership will be put on indefinite hiatus. For example, Comments Show has a small, niche audience, but doesn’t pull in big numbers. However, that doesn’t mean that you won’t see elements of Comments Show and other pulled shows materialize in different formats. So hang tight.
Paid, sponsored videos will continue to be made, which is relatively self-explanatory. Shows like Filmhaus, Dude Soup, Open Haus that are extremely viable financially for the channel. But even some of this content you may see follow a more seasonal structure.
THE NEW PROGRAMMING SCHEDULE
Here’s our new posting schedule. This applies to YouTube, unless otherwise specified. At first glance you’ll notice that the Monday slot will now alternate between seasons of shows, as we start up the first season of Wheelhaus (giving Demo Disk a well-deserved break).
GTA will be once a week now, alternating between co-op and single camera gameplays. And who knows; maybe when Red Dead Redemption 2 releases it will rotate in that slot as well.
Dude Soup will stream live for RT FIRST Members on Tuesdays now, shifting the YouTube posting to Thursday.
MONDAY - Demo Disk, Wheelhaus, or an entirely new series (seasonal)
TUESDAY - Open Haus, Dude Soup Live on RoosterTeeth.com for FIRST Members
WEDNESDAY - GTA Co-Op OR GTA Race / Death Match
THURSDAY - Dude Soup (YouTube)
FRIDAY - Co-Op Gameplay
SATURDAY - Comedy Gameplay, Filmhaus
SUNDAY - Comedy Gameplay
BIG IDEAS AND PROJECTS
Now here’s the amazing, exciting upside to all of this. Quality Vs. Quantity also means we’re working on BALLIN’, swag-heavy, DANKER THAN DANK new stuff! Big budgets and big ideas, some of which are dream projects for many of us. These are the ideas that we’ve talked about making, and, thanks to all of you, these dreams are closer to a reality than ever before. Our audience deserves the best product we can deliver and we’re honored to have the opportunity to make you all laugh and feel entertained. Now we’re takin’ it up a notch. We’ll continue to roll out information about these upcoming projects as soon as we can. It’s safe to say that many new shows will be viewable on RoosterTeeth.com, and/or for FIRST Members, if not across all platforms.
“But if you’re making fewer videos, what will the editors DO?!? Won’t their fingers grow stiff and slow from a lack of content to cut?!?” The answer is a resounding NO. Because they already have stiff, arthritic old man hands. Especially Bones. And Matt Peake. But especially Bones.
Changing things up has exciting implications for the entire team. First of all, you can expect to see a more diverse cast on camera. Less time editing = more camera time for the Bungalow Boys (someday we’ll get to “Bungalow People.” Someday). Second, we can all start working on grander projects and really tap into our collective creativity. Don’s got a big, beautiful brain, under that big, beautiful hair. We want to keep growing a happy, productive, creatively fulfilled team and we want that to be reflected in the kind of content we make.
In late November we bid good-bye to The Bungalow. We’re still transitioning to a new, communal office space, but in the coming months you may start seeing different backgrounds in videos and new sets. This is a good thing, something that we’ve been working toward for a long time, for many reasons. For one, it unifies our team. And two, Rooster Teeth is helping us implement spaces engineered for and more conducive to our work purposes.
FOCUS ON COMMUNITY
This February, Funhaus will be entering its fourth year. We may not be in our infancy, but compared to Rooster Teeth proper we’re still learning how to walk. Our history, connections and culture are developing, and we invite you to be a part of that. In 2018 we’re paying special attention to community. Maybe not in videos, per se, but we hope this will manifest in other respects. Live events, Funhaus TV chat (more on that below), in our existing communities (Reddit, Twitter), and other new and emerging platforms. Community IS and ALWAYS WILL BE the pillar of Funhaus.
An ambitious 2018 project we CAN talk about, is “Funhaus TV” (working title). Some of you got a taste a few weeks ago. The basic idea is to host a video stream on the FH channel that runs 24/7 and syndicates our entire back catalogue of videos, unless otherwise interrupted by us livestreaming brand new content! It’s also an extremely fluid, ever-present space where we can test new ideas, do weird shit, and transition shows and ideas that don’t necessarily have the makings of a successful VOD (like Comments Show!).
We hope that Funhaus TV’s chat will also serve as a community hub and hangout. We don’t typically interact with chat during streams (for recording reasons), but now we’ll have a designated place where we can gossip in real-time, e.g. “Did you SEE Adam’s new haircut? It looks exactly like his old haircut. What a great guy!”
Basically Funhaus TV will be our creative playground. So stay tuned.
We’re going to continue being transparent and open with you. You’re the reason we’re here, and the work and exciting projects mean nothing if you’re not around to share them with.
We love our community and we can’t wait to bring you even better content and comedy this year.
If you have questions, comments, sweet Kool-Aid recipes then please, Tweet at us. We WANT to hear from you!