I’d like to introduce myself and tell you about some new and exciting changes in the RT Store. I joined the RT Store team a little over a year ago as the Senior eCommerce Manager. I focus on strategic initiatives to improve your overall shopping experience, among other fun projects. Over the last year, we’ve been identifying ways to enhance your shopping experience. Through this, we discovered that you like to shop by show/brand.
This morning, we made some big changes to the RT Store. The new store homepage features large brand images so you can quickly jump to the collection you’re most interested in. In addition to the new homepage layout, we’ve updated the navigation to allow you to quickly navigate by product type/category. From there, you can filter by Gender, Collection, Color, Size, and more by using the toolbar on the left, or by product type by using the toolbar below the header. Additionally, we’ve improved the mobile shopping experience so you can browse the store easier and checkout faster.
This update is the first of many. Joel (@DynamicFall), our Store Software Engineer, and I will continue to improve site functionality, imagery, and merchandising to enhance your overall shopping experience. We hope you love the new store site. Please take a look and leave us some feedback in the comments.