It's no surprise that women are underrepresented in the gaming industry, but after some quick Googling, I found that women actually make up 42% of all gamers in the US, and that number is only growing. Rooster Teeth fans are not entirely different, and the eCommerce team is hyper aware that women's cuts are underrepresented in the RT Store. BUT HEY, that's all finally about to change. So ladies, here's to you.
Coming real soon, we'll be launching a line with 100% women's silhouettes and cuts throughout 2018. To do that, the RT Store reached out to four inspiring/amazing/deserving women at Rooster Teeth and collaborated with them to bring you a collection that speaks to each one's personality and aesthetic. Those women are Lindsay Jones, Ashley Jenkins, Elyse Willems, and Bethany Feinstein.
We are all super excited to finally launch this idea, and have it become a reality. Of course, guys can get in on this too, but just know that the sizing and fits will be tailored for women so order accordingly! What this *doesn't* mean is our normal shirt releases getting a women's option – those will stay unisex sizing – but rather a separate collection that will release every quarter that stands on its own, made by women for women. Got it? Okay cool.
Now, I've personally heard a lot of fans ask whether or not the talent designs their own shirts... since it is their line and all (specifically the Barbara and Geoff collections), so I'll give a little insight on how this all happens. We'll first start out with some collaboration from both the talent and the designer, and they'll tell us what kind of look/feel they're going for. In Lindsay's case, she told us about some Dubstep/Electropop artists that personified her style, and keywords like "skulls" and "cats." From there, I took my moodboards and tailored them around that feedback, eventually coming up with 10-15 designs that we later got together to discuss. From there, we had back and forth tweaking until she was happy.. and ta-da! Clothing line. So the short answer I guess is, no, the talent does not put pen to paper to design these things, but they are very much involved in the creative direction itself.
We wanted to hear not only the opinion of these talented four, but ALL the women in the company (why not, right?), so we held a meeting a few months back and invited any and all women in the company to try on different shirt blanks – see which ones fit better than others, the quality, feel, sizing, etc. and which ones we liked as a whole – which I thought was super cool. I mean, trying on clothes with friends hardly felt like work, but I hope y'all love the things we chose! Shoutout to eCommerce Buyer, Monica De La Cruz, for organizing all of it and being another kickass female who's made this entire project possible.
Another thing to note – we oftentimes work with fanartists. Here, we worked with artist @TheClayDart, who had made this awesome neon cat design in Lindsay's honor, and it worked so well with her style and the rest of the line that we just had to include it. Just another awesome way to make 2018 all about community.
With all that said, being the only female designer on a team of seven, it was really important to me to take on this project. I wanted to give it a... what do they say... "woman's touch," and give the ladies in our community the attention they deserve with designs that are tailored for them. AND I'm beyond excited for you all to see what's next in store because we're just getting started. Here – have a tiny peek.
If anyone has questions, I'd be happy to answer them. And of course, thanks so much to Lindsay, Ashley, Elyse, and Bethany for being such lovely, creative individuals and letting me bring your personalities to life. It's definitely been one of the most fun and rewarding projects I've been able to be a part of at Rooster Teeth.
I've typed the word "women" a lot.